You already know your stuff.
Now let people see it.

A simple content plan built around dry needling, sciatica, and decompression — the services patients are already searching for.

1 Proof This Works

Real accounts that grew by posting the kind of content we're talking about.

Movement

Vanja Moves

instagram.com/vanja.moves

Short Reels showing specific stretches. No fluff — just "here's a move, here's what it helps, try it." People save these and come back for more.

Why it works: Specific beats generic. "3 stretches for sciatica when you wake up" performs way better than "stretches for back pain." The more specific, the more saves.

Proof People Pay

Moves Method

movesmethod.com/mobility

Sells paid mobility programs online — $17-47 for structured guides with daily routines and video demos. No office. No in-person visits. Just digital products.

Why this matters for you: People are already paying for exactly this. You have something they don't — a real practice they can actually visit. If they can sell it, you definitely can.

Personality

Judy's Family Cafe

facebook.com/judysfamilycafe

Funny Reels that show the real side of running a restaurant. Millions of views. But every video also shows the food and the experience. Entertaining AND it makes you want to visit.

The takeaway: Funny works — but funny with a purpose works better. A patient reaction Reel is entertaining. A patient reaction Reel with a caption explaining what you're treating? That's entertaining AND it books appointments.

2 The Right Style

One rule for every post: entertain AND inform.

❌ Just Silly

  • Funny video with no connection to your services
  • Trend that gets views but nobody remembers you're a chiro
  • Content that makes people laugh but not book

✅ Funny + Purposeful

  • Patient reaction + caption explaining what you're treating
  • Relatable pain humor + "here's what actually helps"
  • Behind-the-scenes personality + showcasing your services

Reaction content is your secret weapon. Film the moment someone feels relief from dry needling — the exhale, the "oh my god," the "that's so much better." Add text overlay explaining what you're treating. The reaction hooks them. The explanation builds trust. This format is blowing up right now.

3 Your 3 Content Buckets

Every post fits into one of these. No more "I don't know what to post."

🔬 "Does This Work?"

2x per week

Educate. Explain conditions. Bust myths. Demo treatments. Show the science. This is where dry needling and decompression content lives.

🏋️ "Try This"

2x per week

Give value. Stretches, routines, self-care tips. Things people can do right now. This content gets saved and shared the most.

😂 "Real Talk"

1-2x per week

Be human. Patient reactions, funny moments, hot takes, relatable pain content. This is where you go viral.

4 Dry Needling Posts

Your highest-ticket service. These posts make people curious, reduce fear, and get them to book.

Reels (your primary format — 15-30 sec)

Reel "Watch what happens when I needle this trigger point" — close-up of needle insertion, muscle twitches, then relaxes. Explain what's happening.
Reel "This one spot is why your neck won't turn" — needle the upper trap, show before/after range of motion.
Reel "Dry needling for TMJ — here's where we needle" — show the masseter, patient reaction, explain the relief.
Reel "The needle that fixes tension headaches" — suboccipital release, patient exhales, instant relief visible.
Reel "No, dry needling isn't acupuncture" — side-by-side comparison in 30 seconds.

Carousels (swipeable — great for saves)

Carousel "What to expect at your first dry needling session" — step-by-step walkthrough. Reduces fear. Highest-converting post type.
Carousel "5 conditions dry needling treats that you didn't know about" — one condition per slide.
Carousel "How many sessions do you need?" — timeline showing typical treatment progression.

Patient Stories & FAQ

Any "Does dry needling hurt?" — honest answer + patient reaction. Ask this as a question sticker in Stories first, then answer it in a Reel.
Reel "She came in with neck pain so bad she couldn't drive. Here's week 3." — patient story (with permission).
Static "I thought I just had to live with it" — patient quote card with their story.

5 Sciatica & Decompression Posts

Sciatica is the #1 searched back condition. Decompression is the service nobody knows exists. Your content bridges both.

Sciatica Reels

Reel "Sciatica isn't a diagnosis — it's a symptom" — explain what's actually causing it. Most people don't know this.
Reel "Why your sciatica gets worse when you sit" — anatomy Reel showing pressure on the nerve.
Reel "The 2-minute routine when sciatica flares at your desk" — seated exercises anyone can do at work.
Reel "Best sleeping position for sciatica" — simple demo with pillow placement. One of the most-searched questions.
Reel "The tennis ball trick for piriformis release" — self-massage tutorial people can do at home.

Sciatica Carousels

Carousel "3 stretches that make sciatica WORSE (and what to do instead)" — high-save format. People realize they've been doing it wrong.
Carousel "Morning routine if your sciatica is worse when you wake up" — 4 moves, simple slides.

Decompression (educate — they'll ask for it)

Reel "What spinal decompression actually does to your disc" — animation or diagram showing the mechanism. "I didn't know that existed" content.
Reel "Watch a real decompression session" — film the table in action. Show it's comfortable, not scary.
Carousel "Decompression vs. surgery: what you should try first" — honest comparison. Not anti-surgery, pro-options.
Reel "How decompression helps sciatica" — connect the dots: disc → nerve → sciatica → decompression relieves it. This sells decompression to every sciatica follower.

The combo play: Posts showing how dry needling AND decompression work together are your highest-value content. "Why I use both for sciatica" — needling releases the muscle, decompression relieves the disc. One post can double a patient's value to your practice.

Relatable / Funny (these go viral)

Reel "POV: You sneezed and your sciatica said 'absolutely not'"
Reel "Things people with sciatica are tired of hearing" — 'have you tried yoga?'
Reel "Your back going out putting on socks is a canon event"
Reel "When the patient says 'I barely did anything' and then describes moving a couch"

6 Your Weekly Schedule

Seven posts per week. Here's exactly what to post each day.

Day Type Format What to Post
MondayEducateReelDry needling myth bust or treatment demo
TuesdayValueCarouselSciatica stretches or morning routine
WednesdayEducateReelDecompression explainer or combo treatment
ThursdayFunnyReelPatient reaction or relatable pain content
FridayValueReel"Try this weekend" stretch or routine
SaturdayValueStaticQuick tip or "what NOT to do"
SundayFunnyStoryPoll, Q&A, or behind-the-scenes

Batch it. Film 3-4 Reels in one session (20 minutes). Make carousels in Canva on Sunday. Post Stories from your phone in 30 seconds. Don't create every day — create once, schedule the rest.

Want Help Putting This Together?

Everything above is free to do yourself. If you want it done faster, here's what I offer.

$150 one-time

Content Calendar

30 days planned, written, and ready to post.

  • 7 posts/week, all 3 buckets
  • Captions written for each post
  • Format + hashtag recommendations
$250 one-time

Digital Product

A guide you can sell. Built and ready.

  • 21-Day Sciatica Protocol (PDF)
  • Landing page + checkout
  • Email delivery setup
$350 one-time

Launch Package

Everything you need to start selling.

  • Content calendar + digital product
  • Facebook ad campaign
  • GBP optimization

Ready to Fill Your Schedule?

Let's talk about what makes sense for your practice and budget.

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